Marketing is like fishing in the ocean
You have to be in the right place at the right time and use the most attractive bait
Let’s keep it simple
B2B marketing evolves. As the CEO of a small business, you might struggle to keep up. The good news is that creating content and automating tasks have never been easier. The bad news is that if your marketing strategy and your core messages are bad, technology innovations are not going to help you anyway. It's like painting a car instead of filling it up. You will not reach your destination.
Your real challenge is probably finding new customers and growing your business with limited marketing resources. To make the best decisions for your business.
The more you know about your business, the harder it is to see it from an outside perspective. You might be stuck in old habits or simply lack the experience needed to make good marketing decisions. Either way, I can help you and I promise that we will keep it simple, saving you time and money.
What do you need help with?
I used to work at large companies and agencies for decades. These days, I help CEOs make the small changes that give big results. Here are some basic examples.
Your target market
Deciding on a target market is one thing. Finding the low hanging fruit is a different game. You need to identify the best customer segments for your offerings. Then approach them in the most effective way.
Describing your business
Sounds like a no-brainer right? But it’s vital to your success in B2B marketing. If you can’t describe your business in the simplest way possible, you’re in trouble. If your colleagues describe it differently, you’re in trouble again. The golden ticket is to make people talk about your business, saying exactly what you want.
Communicating your product or service
Using your competitive advantage
You might think it’s obvious why companies should buy from you and no one else. Think again. From their perspective it’s actually hard to tell the difference between you and competitors. Find the best way to stand out in the crowd and be the obvious choice.
Prioritise your efforts
I love the proverb “The man who chases two rabbits catches neither”. In marketing this means deciding on what to focus on right now, make that fly before you start something else. Less is more. If you do it right.
About me
I can help you make the right marketing decisions, improve your communication and grow your business. My clients appreciate the external perspective and experience I bring to the table – and keeping things simple. I worked in senior marketing roles across Europe and Asia for 20 years at Canon, American Express, Standard Chartered, Sharp and J. Walter Thompson. Out of office you’ll find me on a surfboard, wakefoil or below the surface exploring the sea – with or without air supply.