Marketing is like fishing in the ocean
You have to be in the right place at the right time and use the most attractive bait
Let's keep it simple
You're the CEO of a small company. You want to find new customers and grow your business. The obvious challenge is that your marketing resources and time are limited. You have tried different ways to market your business but you are not happy with the results.
The not so obvious challenge is that the more you know about your business, the harder it is for you to see it from the outside. The perspective of your market, where decisions are made to engage with you or not.
B2B marketing evolves fast and I totally understand if you struggle to market your business. But hey, you're not alone. I work with many CEOs that used to struggle, but now make much better decisions and get better results.
The good news
AI makes it easier than ever for you to create content and automate marketing tasks.
The bad news
If your marketing strategy and core messages are weak, AI is not going to help you. It will make your marketing worse and make you look like your competitors, the worst thing that can happen in marketing.
Think about it. It's like pimping your car instead of filling it up. You will not reach your destination.
Are you running an established business with marketing habits that don't work anymore? Or did you just start a business and want to create your marketing strategy and messaging from scratch? Either way, I can help you and I promise we will keep it simple, saving you both time and money.
Let's have a chat and se if we are a good fit.
What do you need help with?
I used to work for large companies and agencies for decades. Since 2019, I help CEOs to make small changes that give big results. Here are examples of work I do with my clients.
About me
I can help you make the right marketing decisions, improve your communication and grow your business. My clients appreciate the external perspective and experience I bring to the table – and keeping things simple.
I worked in senior marketing roles across Europe and Asia for 20 years at Canon, American Express, Standard Chartered, Sharp and J. Walter Thompson. Out of office you’ll find me on a surfboard, foilboard or below the surface exploring the sea – with or without air supply.