Think of B2B marketing
as the ocean
There are plenty of fish out there and you know your favourites. So now you have to find them, make sure you get their attention and lure them in with your best bait.
Your business is unique and so is the advice you need to succeed : )
B2B marketing is constantly evolving and adapting to new opportunities, trends and technical innovations and that can be a challenge.
If you run a small or medium sized business your daily struggle is probably not marketing automation platforms. Neither are lead generation funnels and multiple channel advertising campaigns, right?
The real challenge for you is to find new customers with the limited marketing resources you have. To choose what's best for your business.
It doesn't matter if you're a startup just about to create your first marketing strategy. Or an established business stuck in old marketing habits. You can overcome your challenge and I’m here to help you.
Can you recognise your challenge(s)?
The value I bring to you is a fresh perspective and decades of international B2B marketing experience. Including learnings from both mistakes and success stories. Marketing challenges are similar across different industries. But your business is unique and we will find the best way forward for you depending on your challenge.
Your target market
Knowing your target market is one thing. Finding the low hanging fruit is a different game. You need to identify the best segments or profiles. Then approach them in the most effective way by using tools that suit your business and your budget.
Describing your business
This may seem like a no-brainer but is often overlooked. It’s vital to your success in marketing. If your employees can’t describe your business in the simplest way possible you're in trouble. If they’re not all saying the same thing, you’re in trouble again. The holy grail of B2B marketing is to make other people talk about your business. And say exactly what you want them to say.
Communicating your products or services
It's easy for you to moderate the discussion when you sit face to face with a prospect in a sales meeting . And to present your services in the best possible way. However, when you communicate to your target market on your website, in social media or in webinars it's a different thing. You need to change your messages completely to suit the receiver.
Your competitive advantage
You might think it's obvious why customers should buy from you. But from a market perspective, it's often hard to tell the difference between you and your competition. You have to find the best way to stand out in the crowd and be the easy choice.
Prioritising your efforts
II love the old proverb “The man who chases two rabbits, catches neither”. The more marketing projects you’re running at the same time, the less chance you will have to succeed in each one. You need to decide what to focus on right now and make that fly before you start something else.
Need to take the fast lane?
No worries, the best way to improve your marketing fast is the workshop. It's a popular choice as all the participants attend on a single occasion. This means minimal disturbance to your daily business compared to many meetings over time. In one single day, we work our way through your fundamental marketing challenges at a fast pace and with a set agenda. We create your marketing strategy together by using engaging methods with proven results. The workshop includes a planning meeting to adapt to your needs. It also includes a follow-up meeting where we summarise and evaluate based on documentation from the workshop.
My first advice to you is to get in touch
About Herman Lundquist
Herman started in B2B sales but soon discovered that marketing was his real passion. A passion that gave him the opportunity to work in senior marketing roles for 20 years across Europe and Asia.He has worked with Canon, American Express, Standard Chartered Bank, Sharp and the ad agency J. Walter Thompson.
Today he runs his own marketing business and also volunteers for the Swedish maritime search and rescue services. He's based in Stockholm but travels frequently in Sweden and Europe.
Herman's other passion is the sea and almost every water sport. When he's not working you'll find him on a surfboard, wakeboard, hydrofoil or exploring the sea below the surface with or without air supply. Hence the metaphor about marketing being like the ocean.