Think of B2B marketing
as the ocean
There are plenty of fish out there and you know your favourites. So now you have to find them, make sure you get their attention and lure them in with your best bait.
Your business is unique and so is the advice you need to succeed : )
B2B marketing is constantly evolving and adapting to new opportunities, trends and technical innovations and that can be a challenge.
If you run a small or medium sized business your daily struggle is probably not marketing automation platforms. Neither are lead generation funnels and multiple channel advertising campaigns, right?
The real challenge for you is to find new customers with the limited marketing resources you have. To choose what's best for your business.
It doesn't matter if you're a startup just about to create your first marketing strategy. Or an established business stuck in old marketing habits. You can overcome your challenge and I’m here to help you.
Can you recognise your challenge(s)?
The value I bring to you is a fresh perspective and decades of international B2B marketing experience. Including learnings from both mistakes and success stories. Marketing challenges are similar across different industries. But your business is unique and we will find the best way forward for you depending on your challenge.
Need to take the fast lane?
No worries, the best way to improve your marketing fast is the workshop. It's a popular choice as all the participants attend on a single occasion. This means minimal disturbance to your daily business compared to many meetings over time. In one single day, we work our way through your fundamental marketing challenges at a fast pace and with a set agenda. We create your marketing strategy together by using engaging methods with proven results. The workshop includes a planning meeting to adapt to your needs. It also includes a follow-up meeting where we summarise and evaluate based on documentation from the workshop.
My first advice to you is to get in touch
About Herman Lundquist
Herman started in B2B sales but soon discovered that marketing was his real passion. A passion that gave him the opportunity to work in senior marketing roles for 20 years across Europe and Asia.He has worked with Canon, American Express, Standard Chartered Bank, Sharp and the ad agency J. Walter Thompson.
Today he runs his own marketing business and also volunteers for the Swedish maritime search and rescue services. He's based in Stockholm but travels frequently in Sweden and Europe.
Herman's other passion is the sea and almost every water sport. When he's not working you'll find him on a surfboard, wakeboard, hydrofoil or exploring the sea below the surface with or without air supply. Hence the metaphor about marketing being like the ocean.