Many B2B companies communicate the right things but in the wrong order. Are you one of them? If so, you run the risk of potential customers making a u-turn early in their buying process.
If sales is part of your business, you probably think that much of what you do is already centered around customers – but is the customer’s perspective included in the development of your company?
Inhale, stop for a while and think about how you usually describe the company when you meet other people. Are you saying the first thing that pops up in your head or do you make a little speech?
You are an experienced business leader who is appreciated for your ability to make decisions and take things forward. Your rhetoric is effective and you trust your gut feeling.
You have a firm grip on sales and measure your marketing campaigns when you can, but you lack overall goals for your company’s marketing. You’re not the only one.