Does your marketing alienate potential customers?

Many B2B companies communicate the right things but in the wrong order. Are you one of them? If so, you run the risk of potential customers making a u-turn early in their buying process.

You focus on the customer, but do you have the customer's focus?

If sales is part of your business, you probably think that much of what you do is already centered around customers – but is the customer’s perspective included in the development of your company?

If you could say only ONE thing about the company

Inhale, stop for a while and think about how you usually describe the company when you meet other people. Are you saying the first thing that pops up in your head or do you make a little speech?

Gut feeling – your worst enemy

You are an experienced business leader who is appreciated for your ability to make decisions and take things forward. Your rhetoric is effective and you trust your gut feeling.

Can you show how your marketing contributes to your company's performance?

You have a firm grip on sales and measure your marketing campaigns when you can, but you lack overall goals for your company’s marketing. You’re not the only one.